Social Network Analysis of Twitter Users on BTS Topic Using Degree Centrality, Betweenness Centrality, and Closeness Centrality

Abstract Nowadays, a trademark is starting to be built through content on social media by involving influencers whose roles are increasingly needed in digital marketing. Hence, finding them on social media networks is an important thing. In brand recognition, BTS has a great influence where a brand...

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Principais autores:	Siti Adniati, Irwansyah Irwansyah, Zata Yumni Awanis
Formato:	Artigo
Idioma:	Inglês
Publicado em:	UIN Syarif Hidayatullah 2023-11-01
coleção:	InPrime
Assuntos:	BTS centrality central vertex influencer social network analysis Twitter.
Acesso em linha:	https://journal.uinjkt.ac.id/index.php/inprime/article/view/28722
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