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Social Network Analysis of Twitter Users on BTS Topic Using Degree Centrality, Betweenness Centrality, and Closeness Centrality

Abstract Nowadays, a trademark is starting to be built through content on social media by involving influencers whose roles are increasingly needed in digital marketing. Hence, finding them on social media networks is an important thing. In brand recognition, BTS has a great influence where a brand...

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Principais autores: Siti Adniati, Irwansyah Irwansyah, Zata Yumni Awanis
Format: Artigo
Sprog:Inglês
Udgivet: UIN Syarif Hidayatullah 2023-11-01
Serier:InPrime
Fag:
BTS
centrality
central vertex
influencer
social network analysis
Twitter.
Online adgang:https://journal.uinjkt.ac.id/index.php/inprime/article/view/28722
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