Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customers’ Purchase Intention
Identifying consumers’ motivation would affect target market choice. While motivationenforces and directs consumer behavior, consumer personality also forms his choice behaviorregarding his goal achievement. Mayers-Brigges Type Indicator (MBTI), according to Jungtheory and psychological conflicts, i...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
University of Isfahan
2013-01-01
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| シリーズ: | تحقیقات بازار یابی نوین |
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| オンライン･アクセス: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=465&slc_lang=en&sid=1&ftxt=1 |
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