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Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customers’ Purchase Intention

Identifying consumers’ motivation would affect target market choice. While motivationenforces and directs consumer behavior, consumer personality also forms his choice behaviorregarding his goal achievement. Mayers-Brigges Type Indicator (MBTI), according to Jungtheory and psychological conflicts, i...

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Principais autores: Mohammad Mahmoudi Maymand, Hamidreza Vazir Zanjani, Maryam Khalili Yadegari
Format: Artigo
Sprog:Persa
Udgivet: University of Isfahan 2013-01-01
Serier:تحقیقات بازار یابی نوین
Fag:
Mayers-Brigges Type Indicator (MBTI)
Brand image
Product knowledge
Product involvement
Purchase intention
VAIO
Laptop
Online adgang:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=465&slc_lang=en&sid=1&ftxt=1
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