The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores

The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store. This research applies a quantitative approach, with data collected through observation, documentation...

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Autors principals:	Putu Ayu Titha Paramita Pika, Ni Made Mirah Suari
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-02-01
Col·lecció:	Indonesian Interdisciplinary Journal of Sharia Economics
Matèries:	Socia Media, Influencers, Brand Awareness, Purchasing Interest
Accés en línia:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9469
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