The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores
The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store. This research applies a quantitative approach, with data collected through observation, documentation...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-02-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acceso en liña: | https://e-journal.uac.ac.id/index.php/iijse/article/view/9469 |
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