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Embarrassment in consumer help-seeking: how power distance belief shapes service experiences

PurposeConsumer help seeking occurs every day. Prior researchers have primarily examined help seeking in non-routine service encounters, such as in the education, working organization, and mental health fields, yet remain largely underexamined in daily routine consumption encounters. This research f...

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Bibliografische gegevens
Hoofdauteurs: Jixi Liang, Yao Qin
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Frontiers Media S.A. 2026-07-01
Reeks:Frontiers in Psychology
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Online toegang:https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1690906/full
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