Perspectives and Limitations of Neuromarketing Research Methods
In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for me...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Russo |
| Опубликовано: |
Government of the Russian Federation, Financial University
2019-01-01
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| Серии: | Управленческие науки |
| Предметы: | |
| Online-ссылка: | https://managementscience.fa.ru/jour/article/view/178 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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