NEUROMARKETING AS A TOOL FOR ENHANCING CONSUMER LOYALTY IN THE KNOWLEDGE-INTENSIVE PRODUCT SECTOR

The article explores the use of neuromarketing as a tool for enhancing consumer loyalty in the knowledge-intensive product sector. The main neuromarketing methods, such as eye tracking, facial microexpression analysis (Face Reading), electroencephalography (EEG), and functional magnetic resonance im...

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Bibliografische Detailangaben

Hauptverfasser:	Tetiana Povod, Hanna Zhosan
Format:	Artigo
Sprache:	Ucraniano
Veröffentlicht:	V. N. Karazin Kharkiv National University 2025-04-01
Schriftenreihe:	Соціальна економіка
Schlagworte:	neuromarketing behavioral finance consumer loyalty innovation marketing trade behavioral economics
Online-Zugang:	https://periodicals.karazin.ua/soceconom/article/view/26349
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