Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

This study aims to understand the emotional purchasing experience of durable goods investigating the people who had experienced an emotional purchase during purchasing home appliance dowry. In order to understand the emotional purchasing experience, a qualitative research method based on descriptive...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Maryam Khalilimoghadam, Morteza Soltani, Hamid Reza Yazdani, Hossein Khanifar
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	University of Tehran, Faculty of Management 2018-06-01
Цуврал:	‫مدیریت بازرگانی
Нөхцлүүд:	Consumer behavior Emotional marketing Emotional purchasing Phenomenology Purchasing experience
Онлайн хандалт:	https://jibm.ut.ac.ir/article_66308_e21a3188d5b149975da89eecfdda07bd.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!