Cross-Cultural Motivations for Non-Alcoholic Wine: Health, Halal, and Market Trends

Purpose: This paper explores cross-cultural motivations for non-alcoholic wine, highlighting health and Halal factors in secular and Muslim-majority markets amid declining alcohol trends. Design/methodology/approach: A sequential mixed-methods approach combines MEC laddering interviews (n=48) with...

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Autors principals:	Hadi Farid, Habil Jon Hanf
Format:	Artigo
Idioma:	Inglês
Publicat:	Firenze University Press 2026-04-01
Col·lecció:	Wine Economics and Policy
Matèries:	non-alcoholic wine Health motivation Halal certification Cross-cultural marketing Brand trust Muslim markets
Accés en línia:	https://oaj.fupress.net/index.php/wep/article/view/18959
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