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Cross-Cultural Motivations for Non-Alcoholic Wine: Health, Halal, and Market Trends

Purpose: This paper explores cross-cultural motivations for non-alcoholic wine, highlighting health and Halal factors in secular and Muslim-majority markets amid declining alcohol trends. Design/methodology/approach: A sequential mixed-methods approach combines MEC laddering interviews (n=48) with...

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Gardado en:
Principais autores: Hadi Farid, Habil Jon Hanf
Formato: Artigo
Idioma:Inglês
Publicado: Firenze University Press 2026-04-01
Series:Wine Economics and Policy
Assuntos:
non-alcoholic wine
Health motivation
Halal certification
Cross-cultural marketing
Brand trust
Muslim markets
Acceso en liña:https://oaj.fupress.net/index.php/wep/article/view/18959
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