Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business
Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli and identifying relevant consumer behaviour patterns. Conducting neuromarketing research using eye tracking technology allows us to obtain objective data on consumer perceptions of advertising, websites, produc...
I tiakina i:
| Hōputu: | Artigo |
|---|---|
| Reo: | Inglês |
| I whakaputaina: |
Sumy State University
2024-06-01
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| Rangatū: | Marketing i Menedžment Innovacij |
| Ngā marau: | |
| Urunga tuihono: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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