QR kód

Marketing Information Products and Services Based on the 7P Mixed Model in Public Libraries of Yazd Province

Purpose: This study aims to examine the status of the marketing process for information products and services in public libraries of Yazd province using the 7P marketing mix model.Methodology: The research is applied in nature and employs a descriptive method. The study population consisted of 141 l...

Celý popis

Uloženo v:
Hlavní autoři: Yeganeh Dastar, Ismael Mostafavi, Fezeh Ebrahimi, Ebrahim Zalzadeh
Médium: Artigo
Jazyk:Inglês
Vydáno: University of Tabriz 2025-05-01
Edice:نشریه مطالعات دانش‌پژوهی
Témata:
marketing of information products and services
marketing mix
marketing model
librarians
public libraries of yazd province
On-line přístup:https://jkrs.tabrizu.ac.ir/article_18449_63558bec0e4eacb97d2687fbea008eb9.pdf
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Podobné jednotky