Marketing Information Products and Services Based on the 7P Mixed Model in Public Libraries of Yazd Province

Purpose: This study aims to examine the status of the marketing process for information products and services in public libraries of Yazd province using the 7P marketing mix model.Methodology: The research is applied in nature and employs a descriptive method. The study population consisted of 141 l...

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Autors principals:	Yeganeh Dastar, Ismael Mostafavi, Fezeh Ebrahimi, Ebrahim Zalzadeh
Format:	Artigo
Idioma:	Inglês
Publicat:	University of Tabriz 2025-05-01
Col·lecció:	نشریه مطالعات دانش‌پژوهی
Matèries:	marketing of information products and services marketing mix marketing model librarians public libraries of yazd province
Accés en línia:	https://jkrs.tabrizu.ac.ir/article_18449_63558bec0e4eacb97d2687fbea008eb9.pdf
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