The New Paradigm of Online Marketing: A Study of Generation Z Consumers’ Behaviour and Their Attitude Towards Brands
The marketing environment is evolving and is prone to transformation more often than ever, due to the new digital era and rapid technological development;therefore, companies, along with marketers, are constantly trying to improve consumer experience, in an effort to fulfill their custome...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Editura ASE
2023-06-01
|
| Col·lecció: | Proceeding Papers (BASIQ International Conference) |
| Accés en línia: | https://conference.ase.ro/papers/2023/23040.pdf |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|