The New Paradigm of Online Marketing: A Study of Generation Z Consumers’ Behaviour and Their Attitude Towards Brands
The marketing environment is evolving and is prone to transformation more often than ever, due to the new digital era and rapid technological development;therefore, companies, along with marketers, are constantly trying to improve consumer experience, in an effort to fulfill their custome...
Na minha lista:
| Principais autores: | , , |
|---|---|
| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
Editura ASE
2023-06-01
|
| 丛编: | Proceeding Papers (BASIQ International Conference) |
| 在线阅读: | https://conference.ase.ro/papers/2023/23040.pdf |
| 标签: |
没有标签, 成为第一个标记此记录!
|