Method of product placement in computer games. Qualitative research amongst Polish players
Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider aud...
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| Autor principal: | |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
University of Warsaw
2024-01-01
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| Colección: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Materias: | |
| Acceso en línea: | https://press.wz.uw.edu.pl/jmcbem/vol2024/iss1/2 |
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