Providing a Model for Setting Priorities in KM for Improving Customer Relationship Management (Case study: Sepah Bank)
In recent decade, with increasing competition, attracting and retaining customers are known as the most valuable competitive tool for many organizations. Customers have a key role in success of businesses, so the managing of customers' relationship is one of organization priorities. Although some or...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
University of Tehran
2013-10-01
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| Colección: | Journal of Information Technology Management |
| Materias: | |
| Acceso en línea: | https://jitm.ut.ac.ir/article_36504_7e305afa0e4bc70111822609db712819.pdf |
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