The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania
Purpose – This study aims to investigate the influence of the service concept on customer acquisition and when the relationship is moderated with manager’s experience in Savings and Credit Cooperative Societies (SACCOS) within Dar es Salaam City, Tanzania. Design/methodology/approach – The study ado...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2024-12-01
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| シリーズ: | LBS Journal of Management & Research |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-10-2023-0035/full/pdf |
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