The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania
Purpose – This study aims to investigate the influence of the service concept on customer acquisition and when the relationship is moderated with manager’s experience in Savings and Credit Cooperative Societies (SACCOS) within Dar es Salaam City, Tanzania. Design/methodology/approach – The study ado...
Zapisane w:
| Główni autorzy: | , , |
|---|---|
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Emerald Publishing
2024-12-01
|
| Seria: | LBS Journal of Management & Research |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-10-2023-0035/full/pdf |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|