Market Expansion and Product Innovation as Drivers of Sales Performance: A Resource-Based View Perspective

This study examines the strategic mechanism through which market-oriented capabilities translate into sales performance by integrating product innovation and market expansion within a Resource-Based View (RBV) framework. While market orientation has long been considered a key driver of organization...

Full description

Bibliographic Details

Main Authors:	Istiana Wijayanti MALA, Hery GUNAWAN
Format:	Artigo
Language:	Inglês
Published:	Sciendo 2026-06-01
Series:	Management Dynamics in the Knowledge Economy
Subjects:	market orientation; product innovation; market expansion; sales performance; resource-based view
Online Access:	https://www.managementdynamics.ro/index.php/journal/article/view/771
Tags:	Add Tag No Tags, Be the first to tag this record!