Market Expansion and Product Innovation as Drivers of Sales Performance: A Resource-Based View Perspective

This study examines the strategic mechanism through which market-oriented capabilities translate into sales performance by integrating product innovation and market expansion within a Resource-Based View (RBV) framework. While market orientation has long been considered a key driver of organization...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Istiana Wijayanti MALA, Hery GUNAWAN
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Sciendo 2026-06-01
Цуврал:	Management Dynamics in the Knowledge Economy
Нөхцлүүд:	market orientation; product innovation; market expansion; sales performance; resource-based view
Онлайн хандалт:	https://www.managementdynamics.ro/index.php/journal/article/view/771
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!