Electric vehicles purchase intentions pave the road toward a green sustainable future
Abstract Over the past few decades, sustainable individual consumption has increased, prompting growing global attention to environmental protection. This paper aims to investigate the direct effect of green brand image (GBI), green brand trust (GBT), and green brand attitude (GBAt.) on green brand...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer
2025-12-01
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| Col·lecció: | Discover Sustainability |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/s43621-025-02401-4 |
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