TEACHING CASE STUDY: Digital marketing strategy of Accor Hotels: shaping the future of hospitality

Purpose – The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. Design – We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in...

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Detalhes bibliográficos

Principais autores:	Vesna Damnjanović, Dina Lončarić, Jasmina Dlačić
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Faculty of tourism and hospitality management 2020-06-01
coleção:	Tourism and Hospitality Management
Assuntos:	digital marketing accor hotels strategy digitalization customer journey
Acesso em linha:	https://thm.fthm.hr/images/issues/vol26no1/13_Damnjanovic_Loncaric_Dlacic_Teaching_Case_study_12str
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