Augmented Reality Marketing: A Bibliometric and Thematic Literature Review
Purpose - This literature review analyzes augmented reality in marketing from 2022 to 2024, identifying trends, research gaps, and key studies through a bibliometric approach. Design/Methodology/Approach - To address gaps in the literature, 171 scientific articles related to augmented reality publi...
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| Main Author: | |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/495485 |
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