Augmented Reality Marketing: A Bibliometric and Thematic Literature Review
Purpose - This literature review analyzes augmented reality in marketing from 2022 to 2024, identifying trends, research gaps, and key studies through a bibliometric approach. Design/Methodology/Approach - To address gaps in the literature, 171 scientific articles related to augmented reality publi...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Цуврал: | Tržište |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://hrcak.srce.hr/file/495485 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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