Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

AbstractThis research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and empi...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Marcus Goncalves, Yiwei Hu, Irene Aliagas, Luis Manuel Cerdá
स्वरूप:	Artigo
भाषा:	Inglês
प्रकाशित:	Taylor & Francis Group 2024-12-01
श्रृंखला:	Cogent Business & Management
विषय:	Neuromarketing neuroethics AI/ML algorithms GDPR CCPA Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
ऑनलाइन पहुंच:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2333063
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