Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

AbstractThis research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and empi...

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Principais autores:	Marcus Goncalves, Yiwei Hu, Irene Aliagas, Luis Manuel Cerdá
格式:	Artigo
语言:	Inglês
出版:	Taylor & Francis Group 2024-12-01
丛编:	Cogent Business & Management
主题:	Neuromarketing neuroethics AI/ML algorithms GDPR CCPA Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
在线阅读:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2333063
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