The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs
The unequal status between manufacturers and live-streamers often undermines supply chain profitability and social welfare. However, the “volume guarantee” commission mode, designed to mitigate this issue, has proven ineffective in practice. This paper adopts a Nash bargaining fairness framework to...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2025-11-01
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| Serier: | Journal of Theoretical and Applied Electronic Commerce Research |
| Fag: | |
| Online adgang: | https://www.mdpi.com/0718-1876/20/4/314 |
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