Se démarquer dans l’industrie du bien-être. Transnationalisme, innovation et indianité
The wellness industry is characterized by both a high innovation potential in the therapeutic field and a claim to the antiquity of these new therapies. This article aims to analyze this paradox by studying the logic at work in the construction of a brand identifying and distinguishing Mango Spa, an...
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Artigo |
| Хэл сонгох: | Francês |
| Хэвлэсэн: |
Association Anthropologie Médicale Appliquée au Développement et à la Santé
2011-11-01
|
| Цуврал: | Anthropologie & Santé |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://journals.openedition.org/anthropologiesante/805 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|