Se démarquer dans l’industrie du bien-être. Transnationalisme, innovation et indianité
The wellness industry is characterized by both a high innovation potential in the therapeutic field and a claim to the antiquity of these new therapies. This article aims to analyze this paradox by studying the logic at work in the construction of a brand identifying and distinguishing Mango Spa, an...
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| Formato: | Artigo |
| Idioma: | Francês |
| Publicado em: |
Association Anthropologie Médicale Appliquée au Développement et à la Santé
2011-11-01
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| Colecção: | Anthropologie & Santé |
| Assuntos: | |
| Acesso em linha: | https://journals.openedition.org/anthropologiesante/805 |
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