Intraorganizational Knowledge Sharing Among Key Account Salespeople: The Impact on Buyer Satisfaction
By sharing internal and external knowledge, key account salespeople are better equipped to advance a firm's competitive position and to enhance buyer satisfaction. In the fast-paced, complex business-to-business services environment where key account salespeople are close to the customer, yet strugg...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
2008-01-01
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| coleção: | Marketing Management Journal |
| Acesso em linha: | https://doi.org/10.63963/001c.150942 |
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