Intraorganizational Knowledge Sharing Among Key Account Salespeople: The Impact on Buyer Satisfaction
By sharing internal and external knowledge, key account salespeople are better equipped to advance a firm's competitive position and to enhance buyer satisfaction. In the fast-paced, complex business-to-business services environment where key account salespeople are close to the customer, yet strugg...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Marketing Management Association
2008-01-01
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| Edice: | Marketing Management Journal |
| On-line přístup: | https://doi.org/10.63963/001c.150942 |
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