Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention
The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention. The sample of the study consists of 750 managers and employees of different restaurant in Riyadh, the capit...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University in Belgrade
2019-11-01
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| Colecção: | Serbian Journal of Management |
| Assuntos: | |
| Acesso em linha: | http://aseestant.ceon.rs/index.php/sjm/article/view/15517/pdf |
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