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Exploring Key Factors Influencing Fashion Preferences and the Role of Social Media Advertising in the City of Koronadal, South Cotabato, Philippines

Purpose: This study aims to investigate the influence of social media advertising on consumer fashion preferences in the City of Koronadal, South Cotabato, Philippines. By analysing the interplay between various social media platforms and consumer behaviour, the research seeks to offer insights int...

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Detalhes bibliográficos
Autor principal: Jayson Diaz
Formato: Artigo
Idioma:Inglês
Publicado em: International School for Social and Business Studies 2024-10-01
coleção:International Journal of Management, Knowledge and Learning
Assuntos:
Acesso em linha:https://toknowpress.net/submission/index.php/ijmkl/article/view/162
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