The influence of lifestyle on consumer behaviour in online shopping
The development of information and communication technologies has contributed to a shift in consumer behaviour, their habits, opinions, activities, and lifestyle. The subject of this paper is to explore the relationship between consumer lifestyle and types of decision-making during online shopping....
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Srpsko udruženje za marketing
2025-01-01
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| Colección: | Marketing (Beograd. 1991) |
| Materias: | |
| Acceso en línea: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712504293V.pdf |
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