Multimodal Discourse Analysis of the Pantene Campaign: Exploring Ideational and Representational Meanings

The research aims to examine how multimodal elements in the Pantene campaign, featuring Joyia and Mariana, explore the construction of meanings related to identity and inclusion through self-expression. Adopting a qualitative descriptive design, the research uses content analysis to explore verbal...

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Hlavní autoři:	Zainur Rofiq, Alfina Lailatul Masrukin, Agwin Degaf
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Bina Nusantara University 2025-07-01
Edice:	Lingua Cultura
Témata:	Ideational meaning inclusivity multimodal discourse analysis Pantene campaign representational meaning
On-line přístup:	https://journal.binus.ac.id/index.php/lingua/article/view/12260
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