Multimodal Discourse Analysis of the Pantene Campaign: Exploring Ideational and Representational Meanings
The research aims to examine how multimodal elements in the Pantene campaign, featuring Joyia and Mariana, explore the construction of meanings related to identity and inclusion through self-expression. Adopting a qualitative descriptive design, the research uses content analysis to explore verbal...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Bina Nusantara University
2025-07-01
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| Serie: | Lingua Cultura |
| Soggetti: | |
| Accesso online: | https://journal.binus.ac.id/index.php/lingua/article/view/12260 |
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