The Development of a National Brand: Fundaments in Positioning through Non-traditional Exports
<p>Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better meet their needs, so good branding is very important for a c...
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| Natura: | Artigo |
| Lingua: | Inglês |
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Universidad Católica de Colombia
2014-01-01
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| Serie: | Revista Finanzas y Política Económica |
| Soggetti: | |
| Accesso online: | http://editorial.ucatolica.edu.co/ojsucatolica/revistas_ucatolica/index.php/RFYPE/article/view/26 |
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