The Development of a National Brand: Fundaments in Positioning through Non-traditional Exports
<p>Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better meet their needs, so good branding is very important for a c...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad Católica de Colombia
2014-01-01
|
| Series: | Revista Finanzas y Política Económica |
| Assuntos: | |
| Acceso en liña: | http://editorial.ucatolica.edu.co/ojsucatolica/revistas_ucatolica/index.php/RFYPE/article/view/26 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|