The Influence of Customer Perception, Brand Fit, and Brand Credibility on Brand Image: A Case Study of Naming Rights of BT Batik Trusmi

This study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program. A quantitative method with an associative design was employed, involving 200 re...

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Autores principales:	Jihan Rhaudhatul Jannah, Ramlah Puji Astuti, Tiara Muthiarsih
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Fakultas Ekonomi dan Bisnis Islam 2026-05-01
Colección:	Mabsya
Materias:	Customer Perception Brand Fit Brand Credibility Brand Image BT Batik Trusmi
Acceso en línea:	https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/16201
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