The Influence of Customer Perception, Brand Fit, and Brand Credibility on Brand Image: A Case Study of Naming Rights of BT Batik Trusmi
This study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program. A quantitative method with an associative design was employed, involving 200 re...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Fakultas Ekonomi dan Bisnis Islam
2026-05-01
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| シリーズ: | Mabsya |
| 主題: | |
| オンライン･アクセス: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/16201 |
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