Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this t...
Uloženo v:
| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Emerald Publishing
2023-11-01
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| Edice: | Central European Management Journal |
| Témata: | |
| On-line přístup: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-08-2023-0336/full/pdf |
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