Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this t...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Emerald Publishing
2023-11-01
|
| سلاسل: | Central European Management Journal |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-08-2023-0336/full/pdf |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|