PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KECANTIKAN MS GLOW DI KOTA PALEMBANG
The purpose of this study was to determine the effect of product quality and product innovation on consumer purchasing decisions on MS GLOW beauty products in the city of Palembang. The method used in this study are coefficient of correlation, coefficient of determination analysis, and hypothesis t...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas Nusa Cendana
2023-11-01
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| シリーズ: | Journal of Management Small and Medium Enterprises (SME's) |
| 主題: | |
| オンライン･アクセス: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7816 |
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