PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KECANTIKAN MS GLOW DI KOTA PALEMBANG
The purpose of this study was to determine the effect of product quality and product innovation on consumer purchasing decisions on MS GLOW beauty products in the city of Palembang. The method used in this study are coefficient of correlation, coefficient of determination analysis, and hypothesis t...
Guardado en:
| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitas Nusa Cendana
2023-11-01
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| Colección: | Journal of Management Small and Medium Enterprises (SME's) |
| Materias: | |
| Acceso en línea: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7816 |
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