Transformation of the Ukrainian banking sector marketing under conditions of war and digitalization

The digitalization of Ukraine’s banking sector creates new opportunities for improving marketing efficiency, building customer trust, and developing innovative financial services. During wartime, digital marketing becomes a key tool for banks’ adaptation to crisis conditions, ensuring flexibility, r...

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Hlavní autoři:	Maksym Babenko, Tetyana Novikova, Volodymyr Kotkovskyi, Iryna Denchyk
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	V. N. Karazin Kharkiv National University 2025-12-01
Edice:	Фінансово-кредитні системи: перспективи розвитку.
Témata:	digital marketing digital transformation banking sector innovation customer engagement competitiveness financial resilience social responsibility artificial intelligence
On-line přístup:	https://periodicals.karazin.ua/fcs/article/view/28045
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!