Transformation of the Ukrainian banking sector marketing under conditions of war and digitalization

The digitalization of Ukraine’s banking sector creates new opportunities for improving marketing efficiency, building customer trust, and developing innovative financial services. During wartime, digital marketing becomes a key tool for banks’ adaptation to crisis conditions, ensuring flexibility, r...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Maksym Babenko, Tetyana Novikova, Volodymyr Kotkovskyi, Iryna Denchyk
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	V. N. Karazin Kharkiv National University 2025-12-01
Serie:	Фінансово-кредитні системи: перспективи розвитку.
Soggetti:	digital marketing digital transformation banking sector innovation customer engagement competitiveness financial resilience social responsibility artificial intelligence
Accesso online:	https://periodicals.karazin.ua/fcs/article/view/28045
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!