The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”
This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationshi...
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Árabe |
| Vydáno: |
University of Boumerdes
2023-11-01
|
| Edice: | المجلة الدولية للأداء الاقتصادي |
| Témata: | |
| On-line přístup: | https://ijep.dz/index.php/IJEP/article/view/22 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|